Part 1 in a the 7 part series - "Seven Mistakes Companies Make Managing Sales Teams"

In 1985 I was tasked with selecting a distributed computer solution for Printing & Packaging company I worked for.  I had set up a number of presentations with the usual suspects including IBM and Wang. The presentations by these folks were grand affairs, with upwards of six sales people involved. I recall the presentations today, not because of the content, or the wonderful things their applications did.  What I remember is the way they made me feel about their company. I felt that either Wang or IBM would take care of my company. They made me feel like I "knew" their products and their employer. And they knew their stuff - what their products did, why I should care and why their total solution would fit my needs better than any other.

Google's 4 color glossy personalized report to Adwords subscribers is a multi-million dollar expense. Is this smart advertising from a marketing behemoth or simply bad form from a company that purports to be Green?

The Customer Satisfaction Survey - relied upon as an indicator of a company's ability to satisfy its customers, and as a basis for critical decision making.  Sadly the Customer Satisfaction is usually a waste of time at best, and an insult to your customers at worst.

Terry Baxter is a Hero. 

Terry is a single mother of three children in Santa Barbara, California and the owner of B Production Company - an event management and promotions company. Terry Baxter is also someone who completely understands the actual potentiality of Social Media. For the last week Terry utilized Social Media for the ultimate greater good and showed us what Social Media is capable of.

Often in business, we are faced with the challenge of explaining our position on a given topic to those who completely disagree.

An Off-Road trip to Utah iterates the point that many species are nearing extinction.  But it's not as you may think....

Today I received an email from Reed Hastings, the CEO of Netflix, explaining that company’s recent price increase and separation of DVD subscription and streaming.

Yesterday I wrote about the trend of companies establishing a Facebook page without having a reason or clear strategy. Today, I’m looking at two companies who have adopted Facebook in very different ways.