A thriving online community can be a powerful part of an effective Social Media strategy. It is a venue for conversations - conversations between customers, and between customers and you.
A thriving community is a bustling collection of transactions, opinions, and discussions. It is where information is shared rapidly, and acted on with urgency.
It is where you learn what your customers are thinking, saying, and feeling about your product or service. It is where you gain knowledge about what your customers want, and how you can give it to them.
It’s where you head off crisis, and celebrate success.
It is where you hold your company accountable.
Most importantly, a community is where you earn your customer’s trust and the privilege of doing business with them.
If this does not describe your online presence today, No Plan B can change that.
Our proven approach is comprised of three distinct phases:
- Strategy: An online community your company cannot support is worse than no community at all. We work with your team to create a social media strategy that your company will embrace. What are your community goals and objectives? What is the proper relationship of your community with other social media vehicles such as Facebook? In which department will ownership of the community fall? Who will be responsible for content creation? What is the appropriate employee participation model? These and many other questions are answered in this phase.
- Design and Planning: This phase ensures that, when launched, your community is so compelling and engaging that it's adoption by your customers is inevitable. The project plan, creative design, seed community approach, and initial content creation are some of the components covered by this phase.
- Launch: At No Plan B, we believe a successful launch is the inevitable consequence of the first two steps.
- Management, Evaluation, Action: A successful community is more like a garden than a statue. Keeping it alive, thriving and meeting your objectives requires a commitment to it's upkeep.
Rocket Science? - Not really. But like any part of business, the difference between excellence and mediocrity is detail - flawless execution of a plan, backed by expertise, experience and talent. There are many ways to create mediocre online communities, but for thriving communities that result in more engaged customers who will spend more with you, there is No Plan B.